Nike LeBron 19

From Ditroit Page:
In this film, we embraced the ‘play smooth’ imperative to the limit, picturing a shoe with a never-ending sole for infinite playing comfort and introducing a mental range of materials, mixing silicone rubber with steel, plastic with barbed wire, and gum with razors. For the creation of this universal synthetic imagery we drew inspiration from a hybrid constellation of elements from diverse realms – ranging from the basketball court to hip-hop culture, from the streets to niche subcultures, yet all united by an unmistakably bold and striking stylistic swagger. From a technical standpoint, since the film is based on a single continuous shot, the initial challenge was to define and design a way to easily handle over 100 simulated layers and fit them into a single 3D scene. The entire structure is the result of a complex nested structure, where 3D layers are meticulously assembled and seamlessly interact with a diverse set of tiny, wiggling secondary elements. Overall, the film required more than 2.5 TB of cache to be stored on our servers, a substantial amount of data.