From Ditroit Page:
A glorious showcase of the finest details to introduce the Integrated Tourbillon Full Carbon, a masterful fusion of lightweight resilience by Hublot.
In this new chapter of our collaboration with Hublot, we embraced the challenge to develop a visual language celebrating this smooth blend of watchmaking tradition and design modernity.
This limited edition watch has been the perfect chance to focus on the material’s extraordinary performances and qualities deeply, conveyed through icy cold, monochromatic, and striking imagery. The film, realized in early 2023, is an elegant parade of black-and-white beauty shots, minimalistic lab settings, and impactful aesthetics.
Credits:
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Marco Serracca, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Alessandro Nobile, Aaron Smith, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Pol Escarrer
Producer: Noemi Bugli
Client: Hublot
Audio: Chris Banks