From Ditroit Page: A majestic-paced parade of product-focused shots outlines the comfort and lightness of the renewed Hublot Tourbillon SR_A, a timepiece by the polymathic creative Samuel Ross. After the initial release of his renowned model, the result of a 3-year engineering collaboration with the Swiss company, akin to working with organic materials, Ross's design remains in a continuous state of evolution. He refines his original watch, transforming its case into a sleek grey monochrome ensemble that can be accessorized with three differently colored rubber straps. Our collaboration is instrumental in leveraging this significant legacy to emphasize the new aspects of the product, paying particular attention to conveying improved comfort and lightness as the primary features of the revised timepiece.
Credits:
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Alessandro Nobile, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Marco Serracca, Davide Rubini, Maria Grazia Di Giovannantonio,Alessandra Sartori, Ariel Lu
Producer: Irene Costantini
Audio: Chris Banks, Tom Andrews